Saturday, September 4, 2010
If cash is king, then art is the emperor
If you are can draw or design, if you take great photos, or if you have a way with words, you can make money with zero investment. Your art, designs, cartoons, and photographs, or your humorous sayings or political statements, can easily be printed on T shirts, greeting cards, mugs and posters that people want to buy. This has been true for years, of course. But in the past, you had to put up your own money and take the risk, buying inventory, receiving orders, and shipping to customers. A logical model, but very risky. What if you printed one hundred calendars featuring your photographs but only ten people bought your calendar? With the advent of PODs (Print On Demand shops), this risk is eliminated. You do not need to buy any inventory or pay for anything until the customer has already paid you. PODs have gone way beyond their initial offerings of just cards and books. Today there’s a plethora of different products ready to be printed and produced for you, so I’m calling them MODs for “Merchandise On Demand.”
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