Sunday, September 12, 2010

Is Quick Create really a good idea?

It's so tempting. You've got a great cartoon or design, or maybe a funny phrase, and now you're ready to place it on a bunch of different products and sell them.  Oh, did anyone warn you how slow this process can be? Most of the merchandise-on-demand suppliers, including CafePress and Zazzle, give you the ability to place one design/phrase onto many products at the same time. And in no time at all, your virtual shelves are stocked.

But is this really a good idea? IMHO, usually the answer is "no". Just as you can't fit a square peg into a round hole, some designs and phrases just don't look right on some products. And if shoppers see these products that just don't look quite right, they're going to turn away from your shop. It's like walking into a clothing store and seeing an evening gown on a male mannequin.

There's another reason to avoid the quick create shortcut. You really need to spend the time to give thoughtful and unique titles and descriptions to every product. The search engines are going to read those titles and descriptions, so you don't want to waste the opportunity by repeating the same words over and over.

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